Playkit's First Birthday
A year by the numbers & what's next
One year ago today, Playkit received it’s first check. Julia posted the Stripe screenshot on Twitter and it went viral. We knew we had a business.
If you asked us a year ago where we’d be today, I’m confident neither of us would have any idea we’d be here. We’ve worked with some of our favorite products: Substack, Flo Health, Dupe.com and with some of the coolest people: Sam Altman, Sean Parker, Matt Damon & Ben Affleck. We couldn’t have predicted this if we tried.
A year flies by when you’re having fun (or when you’re really busy). Here’s what we’ve accomplished since then:
Built proprietary software (Trackr) to scale campaigns, manage creators, and track analytics across thousands of posts
200 top-tier creators in our network
660M total views and 5M+ downloads driven for brands
$2.5M total revenue to date, on track for $4M ARR
~50% profit margins
8 full-time team members
4% creator acceptance rate
100% inbound client growth
100s of friends along the way <3
We’ve made a lot of mistakes (and will make a lot more) but when it comes down to it, our biggest learning has been to lead with authenticity. From the videos that go viral, to our relationships with clients and creators, we’ve found time and time again that it is never a waste of time to get on your audience’s level.
For a viral video, this might mean doing some deep target audience research. For a potential client, it’s empathizing with their needs. For our creators, it means making them feel part of the team and truly getting to know them.
Authenticity and kindness trumps all - it’s how we’ve powered our company and it’s what makes Playkit such a fun place to be.
And we’re just getting started. In our next year, our focus is on:
Leveraging data and tech to turn virality into repeatable systems
Helping enterprise teams leverage the power of UGC marketing
Making our creator base the most talented and authentic on the internet
We’re not building an agency. We’re building the future of how brands grow online.
Of course, none of this would have been possible without you. To every client who took a bet on us, every creator who believed in what we’re building, and every person who’s been following along, thank you. You absolutely made our dreams come true this year. We can’t wait to see what we do next, together.
We’re just getting started. Let’s keep building.
The Playkit Team
Proud of you!!!