Welcome back to The Playkit Report, your behind-the-scenes look at what we’re building, testing, and learning as one of the fastest-growing creator agencies in the world.
This past month at Playkit has been all about narrowing our focus.
We’ve finalized a major org restructure and brought on a new strategist who’s already making client calls and helping drive campaign performance.
With this org restructure, our primary goal was to improve the client experience. We know we can be the best in class, so we’re investing in a few changes:
every client now gets a dedicated full-time strategist on their account
weekly strategy calls to review performance, feedback, and next steps
faster creative iteration based on what’s converting
higher-quality video content
more hands-on collaboration throughout every stage of the campaign
This structure makes us leaner, faster, and much closer to the clients we work with. The results are already showing in campaign feedback loops, client comms, and creative quality.
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Plus, our team of strategists are already having fun all together - enjoy our Halloween-themed team call the other day.
clearly none of us were ready for this picture! enjoy the blooper :)
In conjunction with bringing in more value for clients, it’s also important to us that we bring value to the overall founder community.
UGC is an explosive channel right now, and there’s a lot of conflicting information on how to build a successful creator program.
So, last week, I hosted a live webinar on building a creator program from scratch, I was amazed to see with only a bit of marketing, 1,000 people tuned in! I went over the exact system we’ve used to generate 600M+ views and 3M+ downloads for apps.
ps. I gave away some good discount codes for Trackr and Growthkit in there - get ‘em while they’re hot!
The webinar was a great way to connect with more founders and it certainly won’t be the last. Going forward, we’ll be hosting monthly webinars teaching you exactly how to build a creator program.
RSVP here for November’s webinar: all about how to build a viral content strategy. We all know TikTok can feel overwhelming and without hours of free time each day to doom scroll, putting together a strategy seems near impossible.
In my next webinar, I’ll be sharing the exact system we use to create strategy, brief creators and iterate on our videos for consistent virality. It’s the process we use to get 10M+ views per week.
